WE ARE a creative design company and outfitter born in West Kentucky.

We put our hearts into delivering design, illustration, and branding that tells an authentic brand story.

The folks we help aren’t just customers to us – these are brands we believe in, brands we wear and support. That’s why we rely on 20 years of design and branding experience to help bring your vision to life. We’ll do a deep dive into your story, logo design, color palette and messaging in order to get to the heart of your brand. When it comes to the design work, we keep it simple. After we dive into your story, you’ll work collaboratively with us to create or refresh your brand.

every brand has a story.

Engineering AT ALBERTA

Rebrand | Illustration | Digital | Video

ZOOMBEZI BAY Waterpark

Poster Design

The University of miami

Rebrand | Digital | Video

Franklin Vineyard

Logo Design | T-Shirts

MACALESTER COLLEGE

Rebrand | Digital | Direct Mail

TANG

Rebrand | Digital | Video

VISIT THE STORE

Shop our retro-inspired graphic tees that celebrate the people, places, and moments that matter to West Kentuckians. You’ll also find a whole lot of randomness that makes us smile.

HUZZAH! Take a gander at some of our bestsellers:

  • Get Lost In West Kentucky

    • From $29
    • Available in 5 Colors

    SEE OPTIONS

  • Kentucky 'Til I Die

    • From $29
    • Available in 6 Colors

    SEE OPTIONS

  • Kentucky Lake

    • From $29
    • Available in 2 Colors

    SEE OPTIONS

  • Kentucky Lake Mullet

    • From $29
    • Available in 6 Colors

    SEE OPTIONS

  • KELLY, KY

    • From $29
    • Available in 4 Colors

    SEE OPTIONS

  • Explore West Kentucky

    • From $29
    • Available in 3 Colors

    SEE OPTIONS

  • Kentucky Baseball Script

    • From $29
    • Available in 3 Colors

    SEE OPTIONS

  • Kentucky Baseball "Cats" Script

    • From $29
    • Available in 2 Colors

    SEE OPTIONS

  • Kentucky Wildcats Rupp Arena

    • From $29
    • Available in 1 Color

    SEE OPTIONS

  • Murray State Vintage Dunker

    • From $29
    • Available in 4 Colors

    SEE OPTIONS

  • Murray State Retro

    • From $29
    • Available in 3 Colors

    SEE OPTIONS

  • Belew's Dairy Bar

    • From $29
    • Available in 3 Colors

    SEE OPTIONS

  • Cadiz, KY Ham Festival

    • From $29
    • Available in 3 Colors

    SEE OPTIONS

WHAT WE DO:

Logo DESIGN

Crafting unique and memorable logos that represent a brand’s identity. We provide a guided process, initial concepts, and revisions.

BRANDING
& IDENTITY

Developing consistent visual elements such as color schemes, typography, and brand guidelines.

IllUSTRATION
& DESIGN

Creating custom illustrations and designs for print, including brochures, business cards, posters, flyers, and banners. We also design branded merchandise like T-shirts, mugs, and promotional items.

ABOUT JOE

Creative Director, Designer, Dad

I’ve been a designer since I got in trouble for doodling spiderman on my spelling test in third grade. I took that same why-not spirit to Murray State University where I studied fine art and graphic design. From there, I went on to earn a Master’s Degree in Communication and Art Direction from the VCU Brandcenter in 2006. Since then, I’ve had the privilege of working with design and ad agencies like The Martin Agency, Ogilvy, Moxie, Bohan, 160over90, and The Weaponry. I draw things, tell stories, build brands, have some awards, and love the lake. Now, I carry the title of small business owner with pride.

LET’S WORK TOGETHER

We’re a family-run design studio livin’ on the lake in Murray, Kentucky. While no design project is too big, we love breathing new life into small brands that need a refresh. If you represent a small business, town, festival, little league, university, or anything in-between, reach out and let’s make some magic!

For questions about custom design work, or a recent store purchase, use the contact form below or reach out to us directly at kaysedesignco@gmail.com